Skip to content
Prof. Linda Showers
Professor of Marketing
Menu and widgets
IMC Sequence Blog
How do you handle this PR crisis?
Crock-Pot PR staff may not be fans of
“This Is Us” anymore
2017 TV Advertising Trends…You might be surprised
Think TV Advertising is going away…think again
2013-2017 Nielsen data
What’s does this data really show about fb CTR?
Look closely at the absolute #s here on fb CTR
[as opposed to the “increase” from 2Q16 to 2Q17] …what does it really tell you about fb ads??
Data Points That Demonstrate ROI
summary of key analytics to demonstrate MKT/IMC Value
The Argument for Print
Albiet, made by
😉 – but